Creative review

SUPERNOODLES’ VEST SIDE STORY
The camp world of the musical is the inspiration behind Mother’s new spot for Supernoodles. A West Side Storyesque ad warns viewers of the truth behind cliche “you are what you eat”, be it a brown rice munching softie or a Supernoodles scoffing hard man. The action, shot by Harry Nash director Fredrik Bond, begins in a pub, where a healthy guy with a Salad emblazoned T-shirt tries to stop a Supernoodles man from pestering women. In true Sharks and Jets style a full-scale pirouetting scrap ensues, with the healthy eaters thwarted by Supernoodles and his friends Lager, Bacon et al. Police sirens send the gangs scarpering, the Supernoodles men heading for a fence in an alley, that they can’t quite climb over. “They’re cheeky bastards who don’t take life too seriously,” says Bond of the Supernoodles men, whose dancing he choreographed himself. A score by Moulin Rouge’s Steve Sidwell accentuates the action.

On the left: Salad t-shirt by Savage London.

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