The Guardian

Most everywhere: place names on T-shirts.

Palm Springs, Nashville, Brixton, Peckhani, Dalston … No, we’re not listing fashions latest hot spots and those London boroughs haven’t (yet) reached the giddy heights of the party circuit. Instead, these are the words currently emblazoned on many a stylish chest about the land. The latest fad has sprung from the US student trend of wearing a place name on your T-shirt. But the Brit versions don’t stipulate geographical interest as a prerequisite: you don’t have to come from, or even have been to, the place you want to show off. (You’re from Lincoln and want to wear La Concha? Go ahead.)

Beautiful south… Savage London’s Brixton T (with postcode on the back).

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